AI implementation - ad creation process
Product Introduction
plista’s self-service tool gives advertisers direct control over their native advertising, allowing them to plan, create, and initiate their digital campaigns autonomously. Designed with user-friendliness, this tool offers a streamlined interface where advertisers can define target audiences, allocate budgets, opt for specific ad placements, and set campaign durations. Integrated analytics and real-time feedback mechanisms ensure not only a simplified campaign creation process but also deliver immediate insights into how campaigns are performing. With Plista’s self-service platform, businesses of all sizes can efficiently manage their digital advertising, harnessing the power and precision that the platform offers without intermediary intervention.
The product is currently undergoing a redesign process.
Our team: Aviad Cohen UX UI designer, Tirtza Shatz UX UI designer
User research
During our research on the app’s onboarding process, we discovered that it needed to be simplified and perfected to prevent users from leaving. Our research also highlighted the importance of showcasing the product’s value during the user’s initial interaction with the app. To achieve this, we decided to introduce a new user flow that would guide them in creating an ad with the help of artificial intelligence.
Our aim was to create a lasting impression on the user and reinforce the value of the product. Once the user creates the ad, they can use it in a new campaign.
Pain points
Users drop out in the onboarding process
User dropout during onboarding indicates a significant challenge. Understanding and addressing the root causes, such as complexity or unclear instructions, is essential for an improved onboarding experience and sustained user engagement.
Users have difficulty with the ad creation process
Users express challenges in selecting an appropriate creative for their ads, crafting compelling titles, composing accompanying text for descriptions, and defining effective calls-to-action.
Users have difficulty with the campaign branding process
Numerous users struggle to craft campaign branding that uniquely characterizes their business, and facing challenges in establishing a distinctive identity.
How might we (HMW)?
How might we simplify and streamline the onboarding process?
How might we will collect all the essential details from the user without exhausting the user?
How might we assist non-professional clients in achieving standout ads?
How might we emphasize the value of the product in the onboarding process?
Technical constraints
Practically, users are required to provide specific details before navigating the application and booking their first campaign.
New user flow
These were our solutions (HI-FI)
Onboarding process
We designed a comprehensive onboarding process featuring a step-by-step layout and clear progress indicators.
- Transparency
- Gradual exposure
- Simple and easy navigation
This approach is crafted with the expectation that users will seamlessly navigate through a structured and transparent onboarding experience. To alleviate visual load, we organized the steps into separate screens.
Campaign branding
We created an option to extract the brand identity from the user’s website.
Like the logo, the main colors, the titles, and the general description.
With a simple action, the user can start building his campaign identity effortlessly.
Ad creation - Image
Selecting the right image is crucial to creating an effective ad, but many users struggle to identify the most engaging image. To address this issue, we leverage artificial intelligence and preliminary product analysis to assist users in selecting the optimal image.
Ad creation - content
The title, description, and call to action of a campaign can significantly impact its effectiveness. We have received feedback from our users that finding the right copywriting for their campaign has been a challenge.
To address this issue, we have introduced a personal assistant powered by artificial intelligence.
What's next?
It is evident that incorporating artificial intelligence into a self-service application empowers the user to work autonomously and achieve optimal outcomes. Our next objective is to explore artificial intelligence options that can enhance campaign performance, and simplify data analysis, and decision-making.