Validation and pain points can design your product approach!
Product Introduction
Book Holistic Treatment is a startup that is in its early stages and is determined to bring positive changes to the holistic industry. The design process was initiated as soon as the idea was conceived. I created the brand identity and devised a research and product approach that centered around the users. This strategy ensured that the company had the best possible tools and methods for creating a user-centric design that would enhance the product and boost revenue.
User research - Clients and Partners
As with every Marketplace, We had two different users, different research, and other pain points that we needed to address in the product.
B2C
Client Main pain point
84%
Difficulty in finding and booking holistic treatments
"Finding and booking a good treatment is challenging and inaccessible. I would book more if the process was simpler and I could read reviews"
We conducted a survey that was widely circulated to gain a better understanding of our clients: :
Problems statement
Clients encounter several challenges when seeking holistic treatment, including difficulty accessing personal recommendations about therapists, high treatment costs, uncertainty about which holistic treatment is suitable for their needs, and a lack of trust in holistic approaches and therapists.
How might we (HMW)?
How might we make it easier for individuals to access personalized recommendations for therapists, ensuring they find the right match for their specific needs and preferences?
How might we make holistic treatments more affordable and accessible to individuals without compromising on quality or effectiveness?
How might we empower clients to better understand and navigate the diverse range of holistic treatments available, so they can make informed decisions about their health and well-being?
Personas
B2B
Partners Main pain point
83.3%
Difficulty in reaching new clients
“I don’t know how to sell myself”
We conducted a survey that was widely circulated to gain a better understanding of our partner therapists:
Problems statement
Solo therapists face difficulties in attracting new clients, achieving financial stability, managing time and scheduling, breaking through to a convinced audience, and marketing with limited funds.
How might we (HMW)?
How might we help therapists attract and retain new clients more effectively, by growing their practice and increasing their impact?
How might we support therapists in achieving financial stability while maintaining their focus on providing quality care and holistic services to their clients?
How might we assist therapists in effectively managing their time and scheduling to optimize their availability for clients while maintaining a healthy work-life balance?
Personas
Branding
In the branding process, we used the forest as a resource for community healing and chose a color palette based on it, considering accessibility and behavior patterns.
Brand personality
The five core dimensions and their facets | Jennifer Aaker
Sincerity
Quality
Reliability
Security
Faith
Good intention
Growth
Excitement
Technological
Innovative
Huge
Revolutionary
Competence
Reliable
Successful
Reality changer
Sophistication
Cross-gender
Bridges between design languages
Updated
Ruggedness
Competitor
Tough
No apologies
MVP
Feature Prioritization
When crafting the MVP, we focused on four key criteria: user value, business impact, technical feasibility, and market demand.
Hi-Fi Screen
Landing page & Profile page
What's next?
The process of onboarding holistic therapists is the next step to opening a marketplace for holistic therapists in a big city like Berlin, which requires several hundred high-quality profiles.
